Product redesign
Company: Tweet Tour Travel
Companie's activity: Tourism
Role: Product & UI designer
Intro
The company requires:
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Increased user engagement
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Effective features aligned with business goals
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Updated UI design
The previous design of the homepage
My Method to redesign the product
Discovery & detecting pain points
I have delved into the business to explore opportunities from a product design perspective. I discovered that if these business abilities are designed better, they could be incredibly beneficial for the product & business.
Here are the parts that were ignored in the old design:
The hero section
The header contained numerous fields to fill out and lacked a section to guide users to the business offers. The slogan could also be more impressive and inspiring.
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Find an agent
It has powerful potential to satisfy users and earn their trust, engaging them effectively. Additionally, it can significantly influence customer decisions. It was just in the corner of the footer.
Tours categorizations
This tour categorization is incredibly insightful, encouraging users to click and learn more about the trips. With a smart transformation, it could be more effective.
Customer testimonial
The company has a valuable asset in customer reviews. With impactful design, these can be transformed into a powerful persuasive feature.
More Information
This section has great potential to provide insightful content for end users. However, it currently lacks clear sections and features.
Ideating and crafting a compelling new narrative for the product
Based on the identified pain points, I have designed a new narrative for the product. This approach focuses on:
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Demonstrating the business's proficiency as a fast and high-quality tour service provider.
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Showcasing testimonials in an impressive manner.
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Offering more informative and engaging features to assist users in making decisions.
The optimized structure for the homepage
Designing the product sections using the optimized approach
Based on the identified pain points, I have designed a new narrative for the product. This approach focuses on:
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Demonstrating the business's proficiency as a fast and high-quality tour service provider.
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Showcasing testimonials in an impressive manner.
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Offering more informative and engaging features to assist users in making decisions.
Navigation menu
It could be transformed into a highly trustworthy feature. Additionally, it could engage users to seek out experts for further information.
Hero banner
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Change the slogan to a call-to-action phrase.
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Implement a simple search box for quicker engagement.
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Use an offer section to highlight tours that align with the business plan.
Tours categorizations
Following the hero section, we need a segment highlighting the business's expertise in organizing various tours. This section should feature user-friendly categories, allowing visitors to explore a range of tours within each grouping easily.
Customer testimonial
This section has been transformed to allow users to explore reviews by filtering trip destinations. To enhance credibility, profile pictures have been added to the design.
More Information
This section has been transformed to help users navigate the business services more effectively, providing insightful information to aid in decision-making. It is designed to engage users through calls to action (CTAs) and data entry fields.
The final design
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