Product design strategy and planning
Company: MEGA
Companie's activity: e-commerce
Role: Product designer
I designed a map for producing digital products for an enterprise company based on product design facts and its assets and opportunities.
Problem: the problem that the company stakeholders did not know:
They had ignored their assets and opportunities to have an effective and logical digital product development.
They have started to design and develop any product that seems possible.
But;
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It was time and money-consuming;
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It was not based on human and money resources.
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It was not based on the end user needs etc.
As a UX designer and based on the product design, I designed a map as an essential backlog named: "The logic of producing digital products"
To achieve this strategic backlog, I started a collaboration with the essential roles in the team; business planers, technical leads, and data engineers.
After research, I present the map as a company backlog from the design side, for designing and developing the right products.
Benefits of this diagram:
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The possibility of using user data to design and produce user-centred products
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Designing a super product where different services in the form of the sub-products
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Considering opportunities outside the company and using them based on the company's abilities in product production
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End users satisfaction
