Product design strategy and planning
Companie's activity: e-commerce
Role: Product designer
I designed a map for producing digital products for an enterprise company based on product design facts and its assets and opportunities.
Problem: the problem that the company stakeholders did not know:
They had ignored their assets and opportunities to have an effective and logical digital product development.
They have started to design and develop any product that seems possible.
It was time and money-consuming;
It was not based on human and money resources.
It was not based on the end user needs etc.
As a UX designer and based on the product design, I designed a map as an essential backlog named: "The logic of producing digital products"
To achieve this strategic backlog, I started a collaboration with the essential roles in the team; business planers, technical leads, and data engineers.
After research, I present the map as a company backlog from the design side, for designing and developing the right products.
Benefits of this diagram:
The possibility of using user data to design and produce user-centred products
Designing a super product where different services in the form of the sub-products
Considering opportunities outside the company and using them based on the company's abilities in product production
End users satisfaction